Do market research before opening a bakery

As mentioned in the last article, if we want to start a bakery, we need to do a lot of preparation work. Of course, the control of the market will make you clearer and easier to understand the needs of consumers first. .

First, what is the environment around the store. The quality of the environment has two meanings, one meaning refers to the environmental conditions around the store. For example, some restaurants are opened next to or near public toilets. Not far away are garbage dumps, smelly drains, or dust flying outside the shop, or neighbors are smelly chemical factories, etc. This is a bad shop. Environment; another meaning refers to the prosperous location of the shop. Generally speaking, if the store is located near the station, in a densely populated area in a commercial area, or on a street with a concentration of peers, this type of store environment should have a relatively large advantage. In addition, the location of three-way intersections and corners is better, and the location of slopes, remote corners, and high buildings is not good.

Second, whether the traffic conditions are convenient. Whether it is convenient for customers to park after arriving at the store; whether it is convenient to transport goods; whether it is convenient to travel to the store from other places and so on. Convenient transportation has a great influence on store sales.

Third, whether the surrounding facilities are beneficial to the store. Although some shops are located along the main road in the city, the fences on both sides of the main road have greatly affected the business. Therefore, when choosing a street facing shop, we must pay full attention to this point.

Fourth, conduct a visit to a nearby bakery, analyze competitors, understand customer needs, and optimize their product structure.

The above content is what we share today, have you learned it? If you need to buy baking equipment, dough mixer, rotary oven, bun moulder… welcome to contact us.